Formal or familiar
The right level of formality for your audience—not the default tone of a translation engine.
We localize subtitles from a corrected source into the language your audience actually speaks—keeping your register, terminology, jokes and recurring phrases consistent across every video.
Now add the thyme—don't rush it.
Añada el tomillo.
Ahora échale el tomillo, sin prisas.
Adicione o tomilho.
Agora entra o tomilho, sem pressa.
Fügen Sie Thymian hinzu.
Jetzt kommt der Thymian dazu—ganz in Ruhe.
A literal sentence can be technically accurate and completely wrong for the channel. We make decisions about audience, rhythm and voice before a target-language viewer ever sees the line.
The right level of formality for your audience—not the default tone of a translation engine.
Latin American Spanish is not European Spanish; Brazilian Portuguese is not a footnote.
Catchphrases, product names and recurring terminology remain stable from episode to episode.
One publication-ready subtitle track per target language, with terminology and voice decisions recorded for the next batch.
Models can propose wording, but every track is built from the corrected source and checked against the Creator Dossier. Difficult or ambiguous lines are flagged for review.
The one your audience needs. We confirm the market before work starts and record the decision for future videos.
Yes. We preserve the purpose of the line rather than forcing a literal structure that does not land in the target language.
Yes. Start with the market already appearing in your subtitle analytics, validate the response, then expand.
We review three videos across Spanish, Portuguese and German and show you the inherited source errors and localization gaps.